Talking in the third person

There's no I in team

One of the weirdest tricks I learned in marketing and sales is to talk about the company in the third person.

Instead of saying “I can do that for you,” try saying something like Company X can do that for you.

Use ‘we’, ‘us’ and ‘our’ in your conversations and advertising material too.

Part of the reason that it works is that it is talking about the company which has a purpose separate to you the individual. If you only talk about yourself then customers will judge everything through how you look and appear. 

When you say the company does things then they are thinking about the capability of the company, and less about you and your shortcomings.

It is very uncomfortable to do at first, but it is worth it. Give it a try.