Getting your branding and website right is important.
It is even more important to spend the time and money on it up front as one of the basic principles of marketing is to keep your logo and branding the same. No radical changes please, or you will lose customers.
The most important thing is to check your designer’s portfolio.
Designers have a distinctive style, and all their work will show elements of their style.
If you don’t like their work for other clients then you probably won’t like what they do for you. Go with your gut on that.
Some designers make their sites a graphic design masterpiece, others do corporate bland and everything else in between.
It is not untypical for logo designers to specialise in that and not be as good at websites.
Also, I have seen many web designers who aren’t the best at logos.
The career path of all the design professions is to master the different elements and then over time learn how to put it together.
A young freelancer will most likely be great at some things but won’t understand how it all needs to come together and function to support the business.
Check out their own website for an understanding of their style and if they understand business.
The key thing is you need to be very clear in your mind what it is that you want your customers to see and do when they come to your site. Check out your competitor’s websites if you are not sure.
One stop web site and hosting companies can do a pretty decent job all round, but you can be the victim of corporate bland. But you will be at the commodity end of the business most of the time.
If you want to make your own life easy go for the one stop shop approach, but with a little more time and effort you can work with a few designers to come up with something special that will stand the test of time.
So, choose your designers well and remember not all graphic designers are equal.
No comments:
Post a Comment