Interviews with successful entrepreneurs tend to have some common themes. One of the major ones is that they the product or service they sell is the one that they themselves wanted.
Doing business is a bit like being an inventor. You are often looking at the way things are done and imagining better ways of doing them. You might be driven by efficiency, a desire for moderation, or even for aesthetics.
Once in a while one of your ideas will really stick. You won’t be able get it out of your head. It begins to haunt you.
You start to work on some of the practicalities of making it work. You check out the market for similar ideas. You look at the legal and process issues. Ultimately you refine your idea after testing the concept on people and pretty soon you have a potential business waiting to be born.
This is the key point for most people – the leap of faith.
Are you willing to take the step out of what you are doing now to back your idea?
Most aren’t – and that is kind of what this blog is about – to show that you are about to head down a well-trodden path. There are plenty of us out here and you don’t have to learn everything from scratch.
Back to the original point, let’s take an analogy from the world of art. Big name artists tend to be the ones that do things to their own taste because they understand that if they like their own work then maybe other people will too. This is the point. When you do things to appeal to everybody they often end up appealing to nobody.
So, when you look at setting up your business do it for something that you like and are interested in. If you are already in business and feel like you have lost your way then ponder this idea further.
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