Act like you have nothing to lose

Just like sportspeople can choke in a final, you  also can make dumb decisions or delay doing what you need to when under pressure.

When you were an employee the worst that could happen is that you lose your job.

Now you can lose your business, your house and years of effort, not to mention laying off all those who helped you. So even if you don’t realise it, the fear of losing it all in order to gain a great profit will affect your decisions.

Japanese Samurai warriors say to assume you are dead before going into battle.

Poker players say to play like you are not playing for money.

No matter how you look at it sometimes you need to act like you have nothing to lose in order to do the right thing by your business.