Bundle up

When deciding how to sell your products or services it is instructive to look at how you buy or relate to your own purchases.

Cars come in different levels of fit out and engines. The best engine is often bundled with the best fit out. There are optional extras and aftermarket or dealer options too.

Pizza comes in different varieties – you can add extra ingredients as you see fit.

Bundling is important. For you it means that you can sell a minimum value product or service, preferably for a fixed price. It also doesn’t scare off the customer with excessive choices and helps with the purchase decision.

Look at your own industry and markets when choosing how to bundle your products.

However, don’t be so rigid as to take a one size fits all approach as that can put off repeat buyers.

Bundle up!