Tuesday, March 8, 2011

Sell a product not your time

You have been taught all your life to sell your time. Go to school, go to college or university and you are taught the skills necessary to get a good job and work.

When we are sick of normal paid work we go contracting and again sell our time, but for a higher price which is commensurate with the risks we are taking.

As your business understanding evolves you may then move towards a fixed price service which allows you to bring in other people and equipment. This is a good start.

Making a product that can be sold, exported, downloaded or whatever is ultimately what helps you grow the most. Yes, you are in many ways repackaging other people’s time to make a product, but the point is that you move away from selling yourself by the hour.

It’s time to sell a product.

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