A lot of us start our business by helping someone do what we do for a living. To you it is relatively straightforward. You may even think it is easy and don’t understand why someone would pay for what you can do. You may even be too embarrassed to charge for your services.
Flip that around and think of all the products and services that you buy. For me one of my big frustrations is the ever growing complexity of IT – linking up email servers, data servers, a customer relationship management system, online sales, payments, smartphone linkages, etc. I am now more than happy to pay for someone to come and sort all that out for me and free me up from trying to do all my own IT services.
Likewise, many of your clients are more than happy to pay you to do what you do. They don’t have the time to do it themselves and they aren’t employing you full time – you offer them a transactional relationship – dollars to solve their problems.
Is a farmer embarrassed to sell a tomato that you could grow yourself in your own garden?
So stop being embarrassed and accept that if there is a market for what you do then you are helping people out. Charge them for it!
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