One of the first things I learned when I got into business is the concept of making your luck.
You can have the best business idea in the world, but if nobody knows about it you can’t sell anything.
Location and timing are everything.
- A basic example for a consulting business is to have your office in the same place as most of your potential customer base. I can’t tell you how many jobs I have picked up by bumping into someone I knew on the street. It’s great when someone looks at you and says – “Do you have any time to help out at the moment?”
- Go to conferences and exhibitions – introduce yourself, ask questions, ask for referrals.
- Think of the other businesses that sell products and services into your customer base. Show them what you can do and see if they will promote you into the company.
- If you are offering new products or services that your clients won’t understand by explanation alone, give them sample units of technology or free trials of your web based service.
- Stay in touch with contacts on about a 90 day basis.
- Go to professional society meetings/lunches – they’ll often let non-members come for a fee.
Go find a way for luck to happen.
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