Sometimes you need to scream

Almost every aspect of setting up your business is frustrating.

• Your customers seem to ignore the value you are offering.
• Advertising seems to have no correlation with sales.
• Your suppliers are slow to deliver and there are quality problems.
• Your business partner is more interested in everything else but the business.
• Your employees need so much help with decisions you sometimes wonder if they can even go to the bathroom without asking “When am I supposed to flush?”
• Then you have family asking you why you aren’t successful yet.
• Your server crashed for 2 days straight and you lost a lot of sales.
• One of your friends sets up a business on a seemingly trivial juvenile idea and they get rich in 6 months.

There’s a lot that can and does go wrong. Being frustrated by all this is only human.

Don’t bottle it, let it out.

• Try talking to your wife/husband/partner. Just ask them to listen.
• Alcohol in moderation may help, but not too much.
• Hold a pillow to your face and just scream and curse until you let it out.
• Get a punching bag and use it.

If you don’t let it out you will end up in a very weird place which is one step away from insanity – and trust me when I say that others will see it.