An old adage that is true on so many levels.
You’ve blown your budget, you’re out of time, and you are looking at going back to regular employment…. Despair sets in. Then you get a nibble, which then turns into steady client calls.
Basically, if you believe that you’ve got the right product that the customers want, then you need to hold your nerves and stay the course.
Most people who start a business are willing to take risks to one degree or another. However, what catches people out is their own attitudes on how to deal with things when they aren’t working out.
A lot of people simply fold and give up when things aren’t working out according to their plan.
I have seen this a lot, and as someone who helps startups it is saddening to see, but often understandable. If they held out just that bit longer they might have got across the line. It’s hard to know.
So when you are against the wall, try to control your anxiety and panic. Don’t be rash in making decisions and trust that your product and your sales process will work out.
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