Almost nothing sharpens up your business skills and attitude as much as having good competitors.
Just like the old saying that you are defined by your enemies.
What happens is:
- You incrementally improve your product, your marketing and your service by seeing what you have to do to compete.
- You are driven to not let them win.
- You find ways to please your customers better and attract new customers.
- You get energised by the competition – it gives you something to look forward to.
When you don’t have competition then you get stuck where you are and your business gets better more slowly.
Embrace competition.
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