Saturday, April 28, 2012

Copy till you drop


I both love and hate reading about successful companies and what it takes to make it. Basically most of the popular press writes variations around a theme – it’s the old tale of geek made good. What they don’t tell you is that for every geek that makes it there are tens of thousands whose grand dreams go splat like bugs on the windshield of the real world.

If you are in business, these successful people are not role models – they are statistical anomalies. Face it, if you were one of those people you would know it. Here’s the good news, success in business is about identifying good ideas and most importantly acting on it. For every ten thousand people who talk a good game there’s maybe a single person who will go out and do something about it.

Zuckerberg didn’t invent social media. Bezos didn’t invent the book club. Apple didn’t invent the MP3 player. The guy came up with eBay didn’t invent auctions. But they did make them better and by doing so built a big customer base.

There’s an old saying – Pioneers end up with arrows in their backs, the second generation break even and the third generation make a profit.

If you read your local newspaper you will find a lot of articles about how a feisty and young company is redefining the way a business is done. It could be music recording, roasting coffee or selling real estate. It makes nice news copy and readers like it as they like to see that someone is having a go.

The old hands in business, however, let new startups go through the pain of pioneering a new way of doing business. If you actually succeed, then they are going to come in with more money, people and experience, and leverage their existing brand to take you on. Hey, you might well win, but I’d stake good money on them doing better on average.

Your competitors will be watching you at every turn and matching what you do and trying to one up you all the time. Over time I have really come to appreciate the old saying that you need good competition to improve yourself.

If you have a fantastic idea, unless you have millions to spend on protecting every aspect of IP in every nation on the planet, you cannot protect your idea from being copied.  Even then you will spend all your time in court defending your IP and not building your business. Plus it is almost guaranteed that in some way you are infringing someone else’s IP and they will patiently wait for you to be very successful before they sue.

From a startup point of view, I’d say to you to have a good look at what is working and what is not. For example, a lot of people think they can do online coupons in a better way than Groupon – some of them will succeed.

When you next have someone at a dinner party telling you that they want to come up with the next Facebook, just smile and tell them you are thinking of getting into Real Estate or selling cars.

Let somebody else prove that a market exists, establish pricing and legal precedent and then follow in their slipstream. Never be ashamed from taking inspiration from a good idea.

Saturday, April 14, 2012

Creating a digital identity for life



Everything is rapidly becoming digital. E-books, music, tv shows, movies, newspapers, medical records, work records, Facebook, Linked In, etc.

What this is all pointing to is a day in the not too distant future where a lot of what of what we own is in fact digital

At the moment your digital assets are stored on devices with an 18-24 month lifecycle. With software as a service, plus services such as iTunes and Amazon we now have back ups of digital assets that we can recover when our devices die.  However, many companies die the natural death of an unsuccessful business and we have digital assets that we can no longer access, or even worse belong to others.

Combine all this with the amazing amount of log in names and passwords we have to remember, credit card details to keep up to date, and keeping track of the privacy issues that each app or service we sign up for entails. We are all going slowly nuts.

In answer to this, I dream of the day we have a single digital identity that we can use for all our dealings with the digital world. In legal terms this would be called a digital legal person.

I am not talking about an avatar here, I am talking about all the digital information about you and generated by you being kept and controlled by you.  The following are some examples of what I mean.

Personal details such as place and date of birth, birth certificate, car licence, spouse, contact details, emergency contact details, passport details etc. are stored and you can give access to them to appropriate parties such as banks, or government when you need to.

Medical records all attach to your digital identity. You can’t access themselves directly, but you can grant any doctor access as you wish. Basic information such as blood type, pre-existing conditions, etc. would be available immediately to health care and emergency workers.

School and university enrolment records and results could be stored and made available to employers, or to your parents for school results.

Digital assets you buy such as e-books, magazines, software, newspapers, images, music, movies, tv shows, pod-casts, etc. would have licence details recorded so you can access them for life. Like any asset, you can lend them to friends, give them away, or even pass them on in the case of death. Once you pay the licence, you have access to that digital item for life – regardless of device or how many devices.

Digital assets are going to get more complex in the future. To give one example, the manufacturing industry is rapidly moving towards 3-D printing. This means that in the future you will buy the licence to a design that you like for a piece of furniture, a sculpture, a toy or even plates, cups and cutlery. Some licences will be one-offs. There could be a warranty period where you can re-make something. Or there even could be a long term, if not perpetual licence.  Imagine handing down an antique design to your grandchildren.

When you want an item, you can take it to a 3D manufacturer and have it made. Imagine moving interstate or internationally and simply getting your favourite furniture and place settings remade.

This is only a glimpse of where things are going. There are even plans afoot to do complete digital house designs that can be 3-D printed. The implications for digital assets and the complexity of managing them are enormous.

You should have the creation rights for digital assets you make attached to your digital identity. Through this you can receive payment for usage, and you can even onsell your rights to royalty or usage, but you remain identified as the creator.

Online transactions are becoming the norm, and instead of the clumsy credit card system we have at the moment, how about your digital identity completes the transaction and ensures that payment is made for valid contracts.

Governments can attach all sorts of files to your digital identity. For example, your tax returns, benefit information, record of convictions, and much more. You wouldn’t have access except as allowed.

Tax returns could be made a lot simpler for the average person. All your income would be recorded. You could record your expenses from any source with your system prompting you to classify them appropriately after the transaction. You could also keep buying and selling of real estate, shares and other items in the records too. Your company would lodge how much tax they have paid for you, and how much has been paid into your retirement fund/superannuation. Your accountant could prepare your return almost instantly, after verifying a few things.

Think of the really annoying paperwork that goes with taking out a bank loan, buying a house or other big ticket items. What if all the forms to be filled in could be filled in by your digital identity. Think of all the time and effort it would save everybody. You don’t have to go hunting for all the bits of paper required as proof as it would be with you all the time.

Imagine being able to seal a complicated deal with a literal shake of a hand and saying yes to your digital identity.

Dealing with privacy would be an interesting issue.

At the moment what you put on line stays on line. Take social media by way of example. Imagine signing up to a future version of Facebook. Facebook would query your own privacy settings and agree to what can be shared publicly or not.

You would licence that future version of Facebook to post your comments, images, videos, etc. for the period of time you are with them. They could then use that information for their own commercial purposes for the period you have an account with them.

When you close your account, all your postings and prior information are deleted.

It could be the same with apps. When I see the amount of personal information an app is asking for to provide inane or one off services I often cancel a transaction on principal. How about your digital identity sorts out what matches your privacy and security settings and then allows the transaction or not. It could also monitor usage and ensure that it complies with the licence terms. If the licence terms change, your digital identity could monitor this and withdraw from the service.

The key of all this is that your digital identity is in your control, and you licence use of some of it at your control.

Now, take a deep breath and allow me to plunge into this even deeper.

We as individuals have multiple identities. We are one person to our parents and siblings, we are a different person to our spouses/partners, and we are yet again another person to our work places.

If we are looking at the digital world, this is going to get messy, and it will be complex. We fall in love, we divorce, we change jobs, we work as volunteers, we get sick, we change our minds…. In other words we are humans.

For most of us the natural grouping is the family and we share our physical assets, so how can we pool our digital assets in the family group instead of as individuals.

Many tech companies have made the transition to the idea that individuals are important and licence usage on a number of devices under the same licence. For example, you can have a kindle book on up to 5 devices at the same time.

If we assume a digital identity then it could be possible to do things on any device. Just like now when you can use a browser to log on to software as a service connections – but this could extend to almost any device.

How about a future where internet connection is ubiquitous and open to all devices. You would be charged for individual usage rather than infrastructure. For example, you could be visiting a friend and use their internet connection to make a call, download a video or whatever. You would be charged, not them. You could also use the internet connection at work for personal reasons and they don’t pay or see what you did. Maybe there could be a small contribution to the host for the cost of the physical connection to encourage some commerce in all of this. To deal with digital poverty there could be public connections that have some restraints on what can be done.

When you die, your digital identity remains active for official purposes plus inheritance of digital assets. You could sort through photos and videos, deciding what to keep or not. You could transfer ownership of e-books, or other digital assets. Accounts with software and other service providers would automatically close, or be transferred, and the public record of your life such as tweets which are often painful for the bereaved to see again are removed.

As to how this will happen, I have absolutely no idea.

Somehow, you would be given a digital identity at birth. Your parents would have the same rights and controls over it as they do now until you reach your age of majority.

Somehow it would provide some public access but also be secure from theft, alteration or damage.

Using your identity could be an instant thing like an RFID chip, or it could take longer. Speaking of something more instant, imagine taking a photo of a group of friends and everyone in it would be identified and sent a copy of the image automatically.

Yes, there will be huge privacy issues. It is clear that we are moving into a world where we are all more public, so the thoughts above are intended as thoughts on how we can cope with the privacy issues rather than trying to go back to a time when they didn’t occur.

Anonymity could still be possible through the use of aliases. You could use a fictitious identity to do things you don’t really want to share with anyone. Your real digital identity could then back up contracts by agreeing to terms and making payments. Contracts could be upheld, but with identity preserved, and if you break the law, officials could have access to your real identity.

I could keep writing for ages on this idea, but I think that’s enough for one day.

I can’t wait for this future to arrive.

Saturday, April 7, 2012

Some startup ideas I’d love to see


 Here are some business ideas I'd love to see become real. 

An online junkmail account

 Imagine controlling the advertising you receive through your own account.

You can select the products you want to know more about, and local supplier’s brochures are automatically sourced and loaded onto your account.

Looking for a new car – end of financial year specials coming soon.
Looking for a new sofa – here are the latest deals.
Looking for a new computer – here are the hottest specials.

You name it, for work or home, I’d love to see it.

This would provide a direct marketing opportunity for companies, and would allow you as a consumer to control the deluge of catalogues you receive. It would also help save all those countless trees sacrificed to advertising catalogues for things that people aren’t interested in.

E-book libraries for companies

I love my Kindle and have started buying a lot of reference books on Amazon now.

Imagine being able to buy a few copies of a book, and being able to lend it out internally in your company. For example, only one person at a time can have a copy of that book on their reader.

This would allow for copyright control, same as for existing hardcopy books and magazines.

And, yes, I know you can have up to five people access the same book on Kindle at a time providing a business library workaround.  I want to make it the real deal with administration, etc.

Get to know your neighbours

In this day and age we have all become a bit weird about getting to know our neighbours. We all seem to be focussed on our work colleagues and old friends.

So how about having a circle like on Google+ that allows people on your street to tweet an invitation.
  • “Lord of the Rings marathon on Thursday night at number 22. Bring some beer”
  • “Barbecue on Tuesday”
  • “Watch the finals, come on over”
  • “Help wanted to move some logs in the backyard – sausage sizzle and beer afterwards”
  • “Charity bakesale for Spina Bifida on Tuesday. Come over on Monday night and have some fun making cupcakes.”
  • “Does anyone have a drill I can borrow?”


Legal/accounting advice by subscription               

There are heaps of day to day issues that we sometimes want to know what our rights are for. So think of this as group buying for essential advice – a kind of insurance.

Pay $250 a year and receive basic advice for up to 2 hours. Also, there would be a FAQ section to a website that could give examples and references for similar questions.

You could do the same for basic medical questions, dental issues, plumbing, house maintenance, etc. In all this, you are not obliged to buy services from the person who provides the advice.

I know that the professionals need to say that each situation is different, but most of the time we are just trying to get our heads around the fundamental issues – i.e. what is it, what does it mean and what are our basic options or next steps.

Fixed price rehab/physiotherapy

 I get injured a lot – so I have been in and out of physiotherapists regularly since I was a teenager.
What really gets under my skin is that you receive close attention the first day, then for the next 6-10 weeks you are going back a couple of times a week just to use their equipment, but you still pay full consultation rates for at most 30 seconds of personal time with the physio on these visits.

So, how about packaging it up so that there is a one off fixed price for complicated injuries. You get attention when you need it, and you can come back as often as you like to use equipment till you are fixed. If you really need ultrasound or something, why can’t there be on call technically trained staff who don’t need a full college education.

Turn the whole experience into a production line and pump them through. It might feel impersonal but in many ways it is more honest, cheaper for the patient, and most of all it is more likely to get the person to stay all the way through.

A single contacts list

In the smart phone and tablet world I would love to have a contacts list that I can use on any device anywhere. Even on any software anytime.

Ideally it would be totally independent of technology or operating system. It would be something I could have for life, and it would be regularly backed up.

I was recently traumatised by having my first mobile phone virus (via MMX) and this has really got me thinking about this.

In case you are thinking that this already happens – well, yes, but not really. Google and Apple don’t talk that well. Business card contact software is great, but everything has to translate to everything else, but database fields don’t always correlate. I have been juggling things between Blackberry, Google Apps, Android, iPhone, iPad, Outlook and Cardscan. It is making me go nuts.

Can we have a universal standard out there please.

Imagine receiving a call from someone and it would automatically upload their name, job title, contact email and address into your phone. It could be placed in a temporary group (circle) and you can then decide to keep it or not later.  As the person making the call you can provide a certain amount of information based on whether this is a query about a product, a call to a friend or a business call.

Let’s automate contacts folks.

Hot Desking Brokerage

 Just like AirBnB is helping people offer up their spare bedroom as accommodation to strangers, how about we advertise and offer up spare desks around town for people.

I can tell you who I want in my office – graphic designers, web designers, IT types, and all sorts of other freelancers. I’d be willing to rent them a desk for a month or year at a time at a much cheaper rate than they could otherwise get.

Yes, there are legal issues, but these are solvable.

Get rid of universities – give us proper online training

 I don’t mean this literally. What I mean is that there is a tendency to overcomplicate everything now.

A while ago I helped clean up my grandfather’s library after he passed away. I couldn’t believe how thin textbooks were. He studied business and accounting at night school in the 1930’s and when I read the content not much had changed except for the thickness of the texts.

Nowadays it almost seems like if you want to learn how to change a band aid you need to train how to be a qualified surgeon.

Let’s get back to the fundamentals, remember that until the 90’s university was the exception and not the rule, and recognise that vocational training is all most people need most of the time.

A lot of the online content nowadays is video clips. Sorry, but this isn’t really training. Mix it up a bit with readings, problem solving, essay writing, submit your own videos, etc.  Make learning and training part of our everyday lives and make it easy.