Monday, July 18, 2011

Momentum is more important than optimization

When your business is starting to take off you will find that all you don’t have the time to implement your plans for improving your business, your product, your website, your sales process, and so on.

Then you start feeling guilty. You have this unfinished business weighing on your mind in your spare moments and the feeling of guilt slowly gets worse.

Guess what, this is great news.

When you are that busy it means you are doing great. With the extra money coming in you may actually have a bit of time to take on employees or seek some help from professionals.

When you are on a roll, keeping the business going and servicing your customers is your number one priority.
Time to let you in on a secret. I have worked in and with some well-respected large and global companies and most of them are flying by the seat of their pants. They are fixing things up when they need to.

The common unspoken philosophy tends to be “if it ain’t broke, don’t fix it.”

Basically any company is a group of people doing the best they can with the time and resources that they have. Yes, things could always be better, but if improving things gets in the way of delivering on the business outcomes, then it the improvement doesn’t happen.

Keep in mind that it is the ongoing and growing income and business that enables you to have the opportunity to improve things.

Keep moving and forgive yourself.

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