How do you make decisions - gut feeling, other peoples recommendations or based on careful research?
If you have university or college education then statistically speaking you are likely to take longer than normal to make a decision.
A few years ago a CEO I heard about here was frustrated that he couldn’t get a straight answer from his IT department on which new finance software platform they should adopt. When the IT managers finally fronted for a meeting they let him know that they were down to two final candidates and that they were having trouble distinguishing between them. They then requested another month to look further into the differences before making a recommendation.
The CEO looked at them and calmly asked if the differences truly were small. When they confirmed it, he said, “Let me show you how to make such a decision.” Pulling out a coin he flipped it up in the air and said, “call.”
He had a point.
When two choices are almost indistinguishable, just choose one.
Are you holding up your business with decisions not made – e.g. logo, website layout, words for your website, promotional material, letterhead, invoice formats, quote formats, etc.
Are you delaying your employees or partners by holding off on decisions.
Have a think about how important the decision you are facing is. If it is getting in the way of making money, then make a decision, any decision. Sometimes taking a decisive action is more important than having the perfect answer.
If you are a perfectionist or a control freak, then ask someone you trust to make the call.
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