Some choice is good, too much choice is bad.
Rather than take the time to choose the best outcome from all the choices they face people will mostly walk away (you lost the sale) or will avoid coming back (you lost even more sales).
Extra choice also means complicated procedures, more training requirements, extra inventory, extra administration, and so on. This means your costs are going up.
So simplify your offering to improve your business.
No comments:
Post a Comment