Monday, April 25, 2011

Pride versus profit

In any industry you will find a variety of business models ranging from full service/best practice/customised solutions through to fixed price commoditised solutions with no real customer support.

The market decides which is the best model for it. It may be that there is a good market for both.

Many first time buyers will look for the full service model, but second time buyers may prefer the commodity approach as they have more experience. 

What I want to say is aimed at people starting out with the full service type approach. Listen to your customers!

Don’t be so proud that you refuse to do work because it is beneath you. There is a very good reason for the existence of the other business models – customers want that.

Stay on the right side of the law, keep your ethics, keep your standards of quality – but watch for pride getting in the way of income.

Follow the money – not your ideals.

No comments:

Post a Comment