Either it’ll work out or it won’t

At a personal level all you can ever do is what you can – which is in the running of your business.

Pretty much everything else is out of your control.

• You can’t make customers like your product.
• You can’t make the broader economy work out how you want it to.
• You can’t make your staff like you or work as many hours as you.
• You can’t force sales.

All you can do is try to pick an existing market and sell a product that you hope people will like.

At that point to a large degree the ultimate success of your company is in the hands of fate.

For example, for every famous artist there are hundreds of better artists who never got the big break.

So, do what you can, but for the sake of your own sanity understand that you can’t control what you can’t control. So sometimes it is better to just back your original hunch and remind yourself that either it’ll work out or it won’t.