Today’s blog is brought to you in the name of the philosophy “the perfect is the enemy of the good.”
Marketing often plays on our insecurities and fears to create guilt that we aren’t doing something right. It’s a good way to make sales – can’t knock it.
When you are spending money on your own business, however, you are going to learn how quickly how specious many claims are.
There are many out there – new ways of motivating people, integrated standalone software platforms that will make workers redundant, systems for timing the market, microexpression training for salespeople, and the list goes on.
There is no cure for the requirement to provide a good product to customers at a price they can accept, and to make it easy to purchase.
Next time you find yourself considering whatever voodoo black magic formula that is being offered, take a step back and check that you are actually focussing on the fundamentals and getting them right.
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