Time is your most precious asset.
If you spend all your time tracking down potential leads and then trying to convert them to sales you will have no time left to do anything else.
Think of how you can get to a bigger audience.
- Blogs are okay – but you need to market a bit.
- Organize to be a guest speaker or offer continuing education to a professional society.
- Sponsor a conference, and get a trade booth and a speakers spot.
- Find a complementary business that works with your client base and ask for referrals with the proviso that you offer referrals to them for their kind of work.
- Meet successful businesspeople who may champion you in to their business.
- Get to senior management if you can as if they can understand the value proposition of your product then they will try to make sure the decision makers pay you attention.
- If you have government clients, go to conferences or events they run to hear their views, and then meet them to understand what they really need.
The list goes on – use your imagination and stick to the principle.
No comments:
Post a Comment