Friday, May 13, 2011

Give up control to gain an advantage

There are so many details to get right in your business and you are the only one who really cares.

When my house was getting built a few years ago my wife and I went through countless hours of choosing colours, tiles, bathroom fittings, kitchen bench, and so on. It seemed so important at the time. Then when we finally moved in there were a lot of small details in the finish that annoyed us.

Two weeks later we stopped noticing, and now a couple of years later I wouldn’t be able to tell you what the problem was.

Setting up your business is just like that. So many things are new and you are probably giving equal importance to all your decisions. Suppliers and staff may have opinions, but they don’t really get it – or do they.

Take a step back and look at what really is mission critical to your business. That is, what really makes a difference to you running your business and selling your product.

For all non-mission critical matters take a standard off the shelf solution or product. In other words stop trying to optimise the outcomes for inconsequential decisions.

Even for mission critical matters try asking others for their opinions and give them the option of coming up your answers.

When you free yourself up from all the trivia and give up some control, you give yourself more time to run the business.

Retaining full control of decisions will mean that you are the bottleneck for decisions and that everything will take longer than planned. Also the lack of trust you show people will affect long term relationships crucial to success. So give up the control habit where you can.

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