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| 100 miles to the gallon and naturally air conditioned |
I keep hearing how getting your product right before you sell it is the most important factor in startup success. It is true, but only up to a point.
The key is getting the product to a level where it meets the minimum requirements of your customers. In other words, it is something you can actually sell.
All of us have an ultimate design or product in mind when we start our business, but the simple fact is that we would go broke if we waited until we reached that level before we start selling.
Let me say it again folks, cash is king.
If you have no income then you can’t pay for improvements to your product or service, so get out there and flog whatever you can up front and then take the opportunity to improve it as you go.
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