Somebody has to take a chance. It might as well be you.
If you got to meet your competitors you would be amazed at just how similar you are.
They too are looking for opportunities to grow, but at a low risk. They also want to take on more staff but are not sure if it will pay off. They need funds but are reluctant to take on more debt or dilute themselves by selling equity, and so on.
If there is an obvious opportunity you need to learn to take it. Here’s the rub – the more university education you have the longer you are likely to take to make this decision. You need to work on yourself.
Yes, it can make sense to let someone else take the first mover risk and then improve on what they have done. Sometimes you should be the one to take that risk.
Basically, don’t lie in bed awake at night worrying about your competitors. They are facing all the same issues you are and aren’t any better than you. Have some courage and act on what needs to be done for the good of your own business.
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