Leave something on the table

One of the worst complaints that can be made about a company is “they’re greedy.”

Yes, you are allowed to make a profit – most people understand and accept that.

Yes, you are allowed to charge for scarcity or urgency – again this is understood.

However, if you consistently charge more than is normal in the market then customers will notice – and they do gossip.

Also, being unreasonably opportunistic in pricing – i.e. seeing that they have no choice but to use you this time, will lead to long term relationship damage.

People will go out of their way to avoid using a company they think is greedy. They may even pay the same fee, but for better service or a better relationship.

Most transactions in business are a part of a bigger relationship. If you have a one off transaction then you have no motivation to give a better price other than to make a firm sale. If you are looking for repeat business or are interested in your reputation then you need to make the other person feel that a deal is not totally one-sided.

Leave something on the table to have better long term relationships.