Stick to your knitting

Just because it is possible it doesn't mean you should do it.

There are always distractions.

• One of your main competitors just started offering prizes to customers.
• You read in Wired magazine about a new technology that could make all the difference to automating your business.
• You think that if only you could organise all the files better then everything would work better.
• You just saw a brilliant new business opportunity that you want to pursue.
• Business is slow, you get bored and start looking for new things to do.
• The latest trends in management say that you should eat an orange every morning and talk to small furry animals to boost your own morale.

Okay, so I am deliberately exaggerating on that last one to make the point here.

Stick to your knitting means to always ask the following question – What is that I should do today to help bring in my next sale, or deliver on what I should to my customers.

It’s both that simple and that hard.