Sunday, December 4, 2011

Welcome to the 99%


You are the rule - not the exception. Welcome to the 99%.

Have you had no luck raising venture capital?

Do Angel investors go all quiet and then change the topic to the weather when you approach them?

Does your partner laugh at you when you share your ideas?

Have you discovered that people don’t understand your business model and that rather than having to be shy about sharing your idea with people, you now force it down their throat?

Do you now realise that while most people talk about starting a business almost none do?

Have you found out how much you need to do in order to get things done?

Are you finding ways to get product to customers sooner rather than later?

Have you had all your friends tell you what a dumb idea your business is and that you are not suited to running a company?

Congratulations – welcome to the 99% club.  That is, you are part of the 99% of business that set up and grow a business the normal way – make product, flog product, spend spare cash on improving product and growing, trying not to have a nervous breakdown on the way.

What you need to understand is that most of the popular press about business is about the 1%, and while we all want to get fabulously rich from a great idea those companies are the exception, not the rule.

The good news is that business has been round in one form or another since the beginning of human history. You are not alone. There are plenty of role models around you. Inspiration is everywhere. Success is possible. Getting rich is possible.

Most of all realise that you are heading down a well-trodden path, so call out for help and plenty of people will come to your aid. After all, you are part of the majority.

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