When you start out you will need to become familiar with a lot of things very quickly. Business development, technology, product development, marketing, law for contracts, websites, computer systems, accounting, HR, etc. You need to learn a bit about all of these things for one simple reason – you don’t have enough money to pay for the professional help you really need.
Most of us in startup land are coming out of companies where there were others to take care of all these issues. Well, its just you for now, and anyone whom you can cadge free advice from.
As they say in industry – it’s time to get on the tools. Learn how to update a website, learn how to literally use the tools to make the product, learn how to make cold calls for sales, learn how it feels to use the business processes you have designed, learn how to hire someone, learn how to fire someone.
You don’t have to become good at the above, just gain an appreciation, and do what you need to in order to get the business going.
So, don’t wait for someone else to do things for you in the early stages of your startup – get on the tools instead.
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