Take away pain for your customers

What barriers are you putting in the way of sales

Always keep an eye out for customers who are interested and then don’t convert to sales.

The reason for this is that most people have been raised to be polite, so you never get feedback.

A lot of purchases are impulsive – even though the purchaser will rationalise their decision later. Consequently, you need to make dealing with your company as painless as possible.

1. Have standard packages for products.
2. Clearly talk about the benefits.
3. Talk about their problems and let them know which solution best suits them.
4. Be easy to contact as many people still hate leaving messages. If they do leave a message get back to them quickly.
5. Have standard, easy to understand contracts.
6. Allow them to pre-pay for part or all of a deal up front.
7. Let them know about lead times and the maximum period it will take.
8. For issues around adoption and implementation tell them how they can help themselves and how you can help them.

Most of all avoid confusing them, and allow them to purchase as they’ve already likely decided.

Minimize their pain for your gain.