Prototype, prototype, prototype

Hmmm... I am not sure this will suit a family of three afterall

An idea without movement towards a product is worthless.

If you want to make a feature film, show me your short films.

If you want to make furniture, show me the models.

If you want to make a product – show me the mockup

If you want a web-based business – show me a functional website.

There isn’t much funding available for the early stages of a business – and there are good reasons for this.

Maybe only one in a million good ideas ends up as a decent product.

The early stages of a business are formative. You learn to sell your product, you learn to raise funds, you learn about legal and commercial acumen, you learn about customer needs, you learn about the market, and most importantly, you learn about yourself.

These early stages are your apprenticeship.

During the dotcom boom investors did throw money at any idea, but now we have reverted to normal. You are going to have to fund or find ways to fund the early stages of your business. This early funding is termed ‘Hurt Money’ for a reason.

After you’ve been through all this, even if your product isn’t a success, you will be ready for your next venture. You are the product.