Tuesday, March 22, 2011

Confusing process for business

Registering a company and business name -this is process.

Registering for tax, organising employment contracts, obtaining insurance – this is process.

Procedures for how to do work and to make decisions – this is process.

Process is not business.

Business is selling a product that customers want.

Business is finding ways to sell more product – and take market share from your competitors.

Business is about identifying opportunities and then leaping at them with everything you’ve got.

Process helps business  and is often necessary– but it is not the business.

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