Wednesday, March 9, 2011

Fire needy clients

You know who I am talking about.  Fourteen emails a day, most of them emails asking if you got their last email. 

They second guess every decision. They change their minds after the decision was made, and then expect not to pay the extra costs incurred.  Every decision point takes too long. They want to talk to you about every aspect of work.

You like helping people like this as you feel you are achieving something by helping them learn how your service or product works. There is satisfaction in helping the needy. Unfortunately there is little profit.

If your customer is a first time buyer then a little neediness is normal so package up your service to minimise choices and interaction. If this is a repeat offender then unless you like spending 80% of your time helping out your least paying customer then fire them.

Business is about contractual arrangements. Don’t form new contracts with the truly needy or difficult clients.

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